Blog Tips-How To Supercharge Your Blog-Part 3: Blogs and Social Media

In the second part of this series, we got into the basics of Google’s Keyword tool and how to use it to laser target your audience. You learned how to pick your keywords and how to add them strategically into your blog. It is so important to your blogging efforts to make sure that your tags are ON TOPIC. So if you have not yet read Part 2, please do so now!

Blogs and Social Media

The biggest mistake or most frequent misunderstanding is to see your social media marketing platforms as separate entities. Though they are different, they should be viewed as vital organs that make up the body of your business. Between your blog, Facebook, Twitter, YouTube, Pinterest and any other platform you choose, none should act alone in helping you promote your business.

What do I mean by that? First, you need to see all of them as a tool to establish YOU as a leader or an authority on your topic. Do not get distracted in meaningless conversations on Twitter about someone’s personal life and so one – in reference to your business accounts. Stay focused! Offering information on how one can improve in an area that is closely related to your niche is how you’ll attract people interested in you and your business.

The Blog

It all starts with the blog. Think of your blog as the center of a circle with all of your social media properties pointing back to it. If you never take away anything else from this post, remember this – YOU DO NOT WANT PEOPLE TO STAY ON YOUR FACEBOOK PAGE, TWITTER PAGE, PINTEREST PAGE, AND SO ON! Most gurus will teach you to “Get Thousands of Fans” and “Engage them on Social Media Everyday!” While there is truth to this, and while I teach you to spend time everyday interacting on the news feeds, you have to adopt the frame of mind that you want people to LEAVE SOCIAL MEDIA TO COME TO YOUR WEBSITE!

Your social media tasks should be tightly focused around your website with the intention of driving people to your blog post. With the average attention span of a human being, especially one that is engaged on social media, you cannot expect people to bounce around and find you interesting. One click and the information is sitting before them on your website.  It is a simple and efficient plan that is proven to work!

There are a couple of things that you will have to commit to in order to work the system. First are the ideas that I mentioned in part 1 and Part 2. That is to choose your topics properly and use the keyword tool to laser target your audience.

Video

The next step in supercharging your blog is to commit to producing videos that promote your website and your posts. If you are nervous about being on camera, practice! Video is such a huge part of the internet now that you almost have to utilize it in order to really gain traction for your blog.

It will almost work against you if your videos are over produced so don’t worry about not having an expensive production. Be a real person in front of a decent HD camera and talk about your post. Keep length of the video between 1-4 minutes. The key is to not give everything away in the video. Introduce some ideas or outline what the post offers the potential reader. Then ask them to click the link that is strategically placed FIRST in the description.

Add Blog Post URL in Description FIRST

Again, after your blog post is up, copy the URL and place it FIRST in the description of your YouTube video. Make sure you add at least 2 paragraphs promoting the post adding the main keyword at least 2 times.

Social Media – Time to Share!

Pinterest

Pinterest is great for a couple of reasons so if you do not have a Pinterest account, open one. First, it provides great SEO benefits for your site. Second, it creates a link out of your photos pointing to your posts. Start by following interests that make sense for your niche. People will begin to follow your pins and you will notice increased traffic to your blog.

The key in promoting through Pinterest is to choose GREAT IMAGES. Pinterest is a visual site. Most members will ignore images that are boring. A great resource for cheap stock images is Deposit Photos. For 50 cents, you can choose from tens of thousands of professional stock photos that are eye-popping. As far as I know, it is the best resource for royalty free images on the internet. NOTE: DO NOT STEAL IMAGES! It is not worth saving 50 cents to risk getting sued!

Twitter and Facebook

Remember to Share or Tweet directly from your page. If you do not have share features on your blog, then copy your URL and share. Generally, you DO NOT TWEET YOUR FACEBOOK POST! Stay focused on directing people to your blog. NOTE: I’m OK with having your YouTube auto Tweet. At least the video is viewable on Twitter and it will redirect them toward your post. If you do have your Facebook and YouTube channels auto posting to Twitter, just make sure you follow up with a Tweet pointing back toward your site and your blog post.

Don’t just share a link and write “Check this out”. I got bored just writing that! You want people to immediately know that what you’ve written is useful. Or, that what you’ve written is what they need. Also, numbers work miracles for attracting people to your posts. In other words, write a post titled “7 Ways to (blank).”

I know this is a lot of stuff, but as you implement these tasks, you’ll get good at them. It doesn’t take that long. Below is a Work Flow Chart that will help you visualize what needs to be done. Book mark this page so you can have an easy reference from which to work. Tweet or Message us on Facebook if you’d like a PDF of this document:

Social Media Work Flow Chart

We hope you learned something useful today. Feel free to share your thoughts below. Cheers!

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Blog Tips–How To Supercharge Your Blog-Part 2: Keyword Research

In Part 1 of this series, we talked about how to pick topics that build trust and add REAL value to your readership. In review, staying on the fringe of your topic is all important if you want to attract potential customers and clients. In other words, you don’t want to spend too much time plugging your business. If you’re a realtor, create a buying guide for your potential clients. And, the buying guide needs to be full of real, useful content that the readers can take with them and use to their benefit. Content that will attract them back to your blog. Content that makes you a resource! Get it? Good!

How to Laser-Target Your Audience!

Let’s move on to Keyword Research. Many of you have probably used Google’s keyword tool. Most of you probably have not. Either way, this tutorial will help you use it properly. Why is this necessary? This is where you find your relevant stream of traffic. This step is the difference between the blogs that see the graveyard vs the blogs that thrive! You can create great content, but if you don’t find your audience, it’s all for naught! Lets get started:

Step 1 – Set up an Adwords account with Google

If you already have an Adwords account, proceed to step 2. If you do not have an Adwords account, create one. Yes, you can use Google’s Keyword Tool without one, but you’ll be pulling your hair out filling out Captcha codes. Trust me, it is worth the five minutes of effort to create your adwords account to avoid this alone! Plus, if you have an account, you’re search results will be far better. Google will limit the amount of information you can get without an account. Go do this now!

https://adwords.google.com

Sign Up For a Google Adwords Account

Step 2 – Gold Digging

Most marketers and bloggers learn to love using this tool. It’s like sifting for gold nuggets. Keep in mind that this is a robust tool. There are many ways to get lost and distracted here so I’m going to share only the basic strategies because that is all you need. You should spend no more than ten minutes here. If you use this to optimize every post, over time, you WILL see results.

Stay on target

If you’re a realtor and you’re creating a post on tourist attractions in Palm Springs, then you DO NOT want to tag your post with the keyword “Palm Springs realtor”. That is NOT on topic. You want to enter 3-5 targeted keywords into the tool and follow the points in the diagram below:

Google Keyword Tool

Step 3 – Use the main keyword

Once you’ve established your main keyword, you must use it in two critical areas in order for you to get the most out of it. First, use the keyword in the title. This takes some creative writing and thinking. It should sound natural and make sense. Second, you should use it in the first sentence of the post. Be creative and make it sound natural! Remember, you’re adding value. You don’t want to sound unnatural. Below is a sample using the chosen keyword in the above examle:

Step 4 – Use the remaining keywords to support the post in the tags area.

The information above is very basic, but it is the consistent application of the basics that separates the great blogs from the ones that end up in the blog bone yard! Practice these principles and use these steps for EVERY post. Be consistent and be great!

We hope you learned something today. Please leave comments or ask questions below. Our company cares about your business and we’re glad to help in any way we can.

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Blog Tips–How To Supercharge Your Blog-Part 1: Stay On The Fringe!

`This series is written with small business owners in mind – particularly those whose markets are local. However, anybody can use these blog tips to supercharge their site and their posts. There IS a way that a blog can serve to feed your business. You CAN insert yourself into a stream of relevant traffic. You just have to know how.

The biggest problems bloggers face these days are competition and creativity. There are a lot of bloggers out there who face a rude awakening; if you don’t know what you’re doing, you’re dead in the water! There are literally millions of authors lying in the blog graveyard. They start fast and furious just to find themselves lost in cyber space! If you are one of those people, keep reading and DO NOT GIVE UP!

Leaders Add Value

What does your blog say about you?

In order for you to succeed in the world of blogging, you must first understand your readership and how to reach them. Once you’ve figured out how to reach your audience, you MUST offer more than just an advertisement for your business! A “Plug Post” is okay from time to time, but if you want to build a loyal readership, you have got to offer something of great value. Your readers should say, “WOW! That was really useful!”

For example, if you’re a mechanic and you want make a post on “How to Prepare Your Car for a Cold Winter”, the content of the blog should be valuable, useful information – not directions, a phone number and website address pointing to your business as the answer. Only after you’ve added value to your reader should you plug your business. Why? You’ve gained their trust. A person that trusts you is many times more likely to buy from you. That’s sales 101.

So how do you come up with inspired content that builds a trustful audience? The answer is to stay on the fringe of your main topic. If you sell cameras, should every post be a camera review or an announcement of the next new camera? I actually yawned while writing that! And so will your readers! I’m not saying that you should never stay right on top of your niche, but where you’ll add the most value to your audience is on the fringe of your niche.

Enlist The Help Of Your Team!

What do I mean by “on the fringe”? I’m glad you asked! Continuing with the camera niche as an example, the way you’ll keep people interested and coming back is to dominate your blog with tips! Teach your readership how they can become better photographers. “Photography Tips: How To Use Natural Lighting to Create Stunning Photos” is a lot more interesting than “Come in and get 10% off the new Cannon SLR!” Do you get the picture (no pun intended)? Don’t bore your audience with offers is the bottom line. Once they leave, they’ll never come back.

The first step in creating content is to make a list of ideas. Spend time brain storming topics that are on the fringe of your niche – information that people who buy your products would love to have. Make a list of 20 valuable tips that you can offer your readership. Organize them into an order that makes sense. If you’ve got good employees have them help. People love to be asked for their ideas. Plus this is not the easiest exercise in the world. There is no shame in enlisting the help of others. When you have a list of at least 20, create a series of tips that will make your readership want to come back for more. Do this now!

This concludes Part 1 in our How To Supercharge Your Blog series. Stay tuned as we prepare to launch:

Part 2 – Keywords and Images and,

Part 3 – Social Media and Your Blog

We hope you learned something today. Thanks for stopping by!

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