In the second part of this series, we got into the basics of Google’s Keyword tool and how to use it to laser target your audience. You learned how to pick your keywords and how to add them strategically into your blog. It is so important to your blogging efforts to make sure that your tags are ON TOPIC. So if you have not yet read Part 2, please do so now!
Blogs and Social Media
The biggest mistake or most frequent misunderstanding is to see your social media marketing platforms as separate entities. Though they are different, they should be viewed as vital organs that make up the body of your business. Between your blog, Facebook, Twitter, YouTube, Pinterest and any other platform you choose, none should act alone in helping you promote your business.
What do I mean by that? First, you need to see all of them as a tool to establish YOU as a leader or an authority on your topic. Do not get distracted in meaningless conversations on Twitter about someone’s personal life and so one – in reference to your business accounts. Stay focused! Offering information on how one can improve in an area that is closely related to your niche is how you’ll attract people interested in you and your business.
It all starts with the blog. Think of your blog as the center of a circle with all of your social media properties pointing back to it. If you never take away anything else from this post, remember this – YOU DO NOT WANT PEOPLE TO STAY ON YOUR FACEBOOK PAGE, TWITTER PAGE, PINTEREST PAGE, AND SO ON! Most gurus will teach you to “Get Thousands of Fans” and “Engage them on Social Media Everyday!” While there is truth to this, and while I teach you to spend time everyday interacting on the news feeds, you have to adopt the frame of mind that you want people to LEAVE SOCIAL MEDIA TO COME TO YOUR WEBSITE!
Your social media tasks should be tightly focused around your website with the intention of driving people to your blog post. With the average attention span of a human being, especially one that is engaged on social media, you cannot expect people to bounce around and find you interesting. One click and the information is sitting before them on your website. It is a simple and efficient plan that is proven to work!
There are a couple of things that you will have to commit to in order to work the system. First are the ideas that I mentioned in part 1 and Part 2. That is to choose your topics properly and use the keyword tool to laser target your audience.
The next step in supercharging your blog is to commit to producing videos that promote your website and your posts. If you are nervous about being on camera, practice! Video is such a huge part of the internet now that you almost have to utilize it in order to really gain traction for your blog.
It will almost work against you if your videos are over produced so don’t worry about not having an expensive production. Be a real person in front of a decent HD camera and talk about your post. Keep length of the video between 1-4 minutes. The key is to not give everything away in the video. Introduce some ideas or outline what the post offers the potential reader. Then ask them to click the link that is strategically placed FIRST in the description.
Again, after your blog post is up, copy the URL and place it FIRST in the description of your YouTube video. Make sure you add at least 2 paragraphs promoting the post adding the main keyword at least 2 times.
Social Media – Time to Share!
Pinterest is great for a couple of reasons so if you do not have a Pinterest account, open one. First, it provides great SEO benefits for your site. Second, it creates a link out of your photos pointing to your posts. Start by following interests that make sense for your niche. People will begin to follow your pins and you will notice increased traffic to your blog.
The key in promoting through Pinterest is to choose GREAT IMAGES. Pinterest is a visual site. Most members will ignore images that are boring. A great resource for cheap stock images is Deposit Photos. For 50 cents, you can choose from tens of thousands of professional stock photos that are eye-popping. As far as I know, it is the best resource for royalty free images on the internet. NOTE: DO NOT STEAL IMAGES! It is not worth saving 50 cents to risk getting sued!
Twitter and Facebook
Remember to Share or Tweet directly from your page. If you do not have share features on your blog, then copy your URL and share. Generally, you DO NOT TWEET YOUR FACEBOOK POST! Stay focused on directing people to your blog. NOTE: I’m OK with having your YouTube auto Tweet. At least the video is viewable on Twitter and it will redirect them toward your post. If you do have your Facebook and YouTube channels auto posting to Twitter, just make sure you follow up with a Tweet pointing back toward your site and your blog post.
Don’t just share a link and write “Check this out”. I got bored just writing that! You want people to immediately know that what you’ve written is useful. Or, that what you’ve written is what they need. Also, numbers work miracles for attracting people to your posts. In other words, write a post titled “7 Ways to (blank).”
I know this is a lot of stuff, but as you implement these tasks, you’ll get good at them. It doesn’t take that long. Below is a Work Flow Chart that will help you visualize what needs to be done. Book mark this page so you can have an easy reference from which to work. Tweet or Message us on Facebook if you’d like a PDF of this document:
We hope you learned something useful today. Feel free to share your thoughts below. Cheers!
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