In Part 1 of this series, we talked about how to pick topics that build trust and add REAL value to your readership. In review, staying on the fringe of your topic is all important if you want to attract potential customers and clients. In other words, you don’t want to spend too much time plugging your business. If you’re a realtor, create a buying guide for your potential clients. And, the buying guide needs to be full of real, useful content that the readers can take with them and use to their benefit. Content that will attract them back to your blog. Content that makes you a resource! Get it? Good!
How to Laser-Target Your Audience!
Let’s move on to Keyword Research. Many of you have probably used Google’s keyword tool. Most of you probably have not. Either way, this tutorial will help you use it properly. Why is this necessary? This is where you find your relevant stream of traffic. This step is the difference between the blogs that see the graveyard vs the blogs that thrive! You can create great content, but if you don’t find your audience, it’s all for naught! Lets get started:
Step 1 – Set up an Adwords account with Google
If you already have an Adwords account, proceed to step 2. If you do not have an Adwords account, create one. Yes, you can use Google’s Keyword Tool without one, but you’ll be pulling your hair out filling out Captcha codes. Trust me, it is worth the five minutes of effort to create your adwords account to avoid this alone! Plus, if you have an account, you’re search results will be far better. Google will limit the amount of information you can get without an account. Go do this now!
Step 2 – Gold Digging
Most marketers and bloggers learn to love using this tool. It’s like sifting for gold nuggets. Keep in mind that this is a robust tool. There are many ways to get lost and distracted here so I’m going to share only the basic strategies because that is all you need. You should spend no more than ten minutes here. If you use this to optimize every post, over time, you WILL see results.
Stay on target
If you’re a realtor and you’re creating a post on tourist attractions in Palm Springs, then you DO NOT want to tag your post with the keyword “Palm Springs realtor”. That is NOT on topic. You want to enter 3-5 targeted keywords into the tool and follow the points in the diagram below:
Step 3 – Use the main keyword
Once you’ve established your main keyword, you must use it in two critical areas in order for you to get the most out of it. First, use the keyword in the title. This takes some creative writing and thinking. It should sound natural and make sense. Second, you should use it in the first sentence of the post. Be creative and make it sound natural! Remember, you’re adding value. You don’t want to sound unnatural. Below is a sample using the chosen keyword in the above examle:
The information above is very basic, but it is the consistent application of the basics that separates the great blogs from the ones that end up in the blog bone yard! Practice these principles and use these steps for EVERY post. Be consistent and be great!
We hope you learned something today. Please leave comments or ask questions below. Our company cares about your business and we’re glad to help in any way we can.
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